International Tourism and Rural Tourism Fair — Sumadija Fair, Kragujevac, 6 – 8. November 2025.
Discover Serbia’s most attractive travel destinations and regional highlights at the International Tourism and Rural Tourism Fair, running from 6 to 8 November at the Šumadija Fair in Kragujevac. The three-day event brings together more than 100 exhibitors and offers a mix of B2B networking, expert insights, and hands-on experiences for visitors and industry professionals.
What to expect
More than 100 exhibitors will present a wide spectrum of tourism offers: national and regional tourism boards, tour operators, spas, rural guesthouses, boutique and business hotels, wineries, and craft distilleries. The Fair is designed to connect travel professionals and curious travellers alike, with product showcases, destination pitches, live presentations, and business matchmaking sessions.
Winter Market and local producers
A highlight of the Fair is the Winter Market — a curated marketplace of domestic food and drink producers. Visitors can sample and purchase homemade juices, jams, preserves, sweets, dried goods, and a range of healthy products from leading local makers. The market is perfect for those who want authentic culinary souvenirs or to discover seasonal gifts directly from producers.
Programme highlights
- Expert panels and short presentations on sustainable rural tourism, wellness tourism, and food tourism.
- B2B zone with on-site registration for business meetings and networking.
- Culinary demonstrations and tasting sessions featuring regional ingredients.
- Special programmes and guided visits focused on family-friendly and experiential offers.
Organizers and support
The fair is organised by the Tourist Board of Kragujevac and Sumadija Fair, held under the patronage of the Ministry of Tourism and Youth and the City of Kragujevac.